Content Marketing Tools – 17 Content Marketing Tools You 100% Need
Up to 91% of B2B marketers include content marketing in their overall marketing plan.
Do you fall under that 88%?
If so, you most likely are fully aware of all the advantages.
If you aren’t, it will happen eventually. Probably already aware of its significance, you intend to make the necessary adjustments to incorporate it into your overall marketing strategy as soon as possible.
But if you’ve never done it before, how do you begin?
And how can you do it right and well?
The good news is that you can access a wide range of marketing tools to help you succeed.
Therefore, these 23 tools will enable you to make the most of your time and effort regardless of whether you’re just beginning to use content marketing or looking for tools to help launch your campaign.
Content Marketing Tools
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
It’s a crucial aspect of digital marketing, and various tools are available to help content marketers create, manage, and distribute their content. Here are some of the most popular content marketing tools:
1. Analyze Topics And Find Influencers With BuzzSumo
Do you know what kind of content is trending in your industry?
Do you know what topics and marketing strategies your rivals use when writing?
BuzzSumo excels at levelling the playing field, identifying the subjects you ought to write about, and assisting you in locating industry influencers who will promote your content for you.
Run analysis reports to find out which content was shared most frequently across all social networks to gain insight into your content.
Find influencers who are industry leaders in any area, check out the content they’ve been sharing, and plan influencer outreach from there.
You can sign up for content alerts to be the first company to see content mentioning your keyword.
You can sign up for alerts when a competitor publishes new content to ensure you never miss anything.
You can monitor the effectiveness of your competitors’ content and assess how it stacks up against your own performance using competitor analysis.
When you conduct a keyword search, you will be presented with a list of the top-performing content.
2. Capture, Organize, And Share Notes With Evernote
Do you wish you had a better way to stay organized or brainstorm for future content?
Do you need a place to post your ideas where your team members can find them and collaborate?
Utilize Evernote to meet these requirements. It’s accessible on all platforms and a great place to add all the details you discovered while conducting your research using the first tool, BuzzSumo.
You can access anything you save on Evernote at any time from your smartphone to your work computer.
Share your notes in a place where you can always access them.
Clip web images, web pages, and PDF files.
Text or images that have already been captured, image annotations, note syncing between devices, and more.
The best tool for organizing content marketing is Evernote.
Now that you have a game plan, you’ll want to boost your online presence.
3. Measure Your Online Influence With Kred
When it comes to content marketing, there’s more work to be done than just producing the content and hoping people read it.
You must seek out and establish relationships with influencers on social media who can help spread your message.
This is where Kred can help you out.
The platform measures your influence by analyzing Facebook and Twitter activity so you can reach out to influencers who will impact your business the most.
Additionally, unlike other influencer tools, this enables you to establish your own “influencer” status, enhancing your online presence. You should definitely include it in your arsenal of social media tools.
Your content will improve as soon as your presence does.
The best tool for establishing credibility and trust is Kred. People are likelier to click on and interact with your content when familiar with you.
However, enhancing your brand requires collaboration. This brings us to Trello, a platform that makes managing a content marketing team simple.
4. Collaborate With Team Members via Trello
Most companies approach content marketing with an entire team dedicated to the subject.
Trello’s boards, lists, and cards elevate teamwork to a new level.
To plan content creation, publication, and sharing, use this excellent organizational and productivity tool.
There is no doubt about your content marketing strategy because you can share content with one another and leave messages for other team members all in one location.
Although many collaboration tools are available, Trello is one of the best.
Planning should be simple due to the layout’s ability to make it simple to get going and stay focused.
5. Create Funnels With ClickFunnels
Whether your company focuses on people online or off, you should create a sales funnel if you have an Internet presence.
A sales funnel depicts the path visitors take before becoming leads.
These funnels can raise your company’s average order value because leads eventually turn into sales.
Although creating a funnel from scratch could take hours, since this post is all about time-saving strategies, you should probably use ClickFunnels.
Because of its simple drag-and-drop platform, ClickFunnels is so fantastic. In a matter of minutes, you can build a conversion-focused sales funnel. And the templates make this process even faster.
What’s best? The website creates templates based on what has actually been successful in the past for other businesses.
Moreover, compared to other marketing automation tools, it offers the best value for your money.
6. Design Beautiful Imagery With Canva
When you’re sharing your latest blog post, you want to make sure it has some high-quality images to go along with it so people actually click.
Photoshop isn’t always the most enjoyable or affordable option, though. Furthermore, using this specialized software can take a very long time.
Luckily, Photoshop isn’t the only tool out there.
Canva has pre-made templates and layouts, so making something your readers will love is incredibly quick and easy.
Choose various appropriate designs for the platforms you plan to post them on.
For instance, the template for an Instagram post is sized specifically for Instagram, whereas the template for a social media banner is sized to be a banner.
Numerous options are available, and you can drag and drop elements into the tool.
It’s a wonder they’re all free.
You can at the very least, use Canva to create appealing images to post to your social media accounts to increase your online visibility.
However, it’s also ideal for creating images you can use in your content. Make the creative transition to content marketing and breathe new life into your writing. After using imagery to draw viewers to your content, you should work to make your site’s functionality better.
7. Dominate The Buyer Journey With Uberflip
Uberflip is all about improving your site’s “content experience” and boosting your performance to own the buyer’s journey.
It primarily consists of useful tools for lead generation, account-based marketing, sales enablement, and content marketing. Organize your workflows by using Uberflip to manage blogs, videos, e-books, and other content from a single location.
Uberflip also allows you to create content hubs or revenue streams so “your visitor’s interaction with your brand is consistent and uninterrupted.” Uberflip is the best tool for giving customers a seamless experience while massively hyping your content.
But you also need to keep an eye on your competitors.
8. SEMRush: An All-In-One Marketing Toolkit
SEMRush gives you a world of insight into all things search marketing.
What keywords are your competitors bidding on? What do their search ads look like?
Use SEMRush to find out.
Using this tool, you can quickly see the keywords that your rivals are ranking for organically. You can also check the keywords your business is showing up for naturally. Simply enter a URL into SEMRush, and you’ll have access to a wealth of keyword data you might not have known existed.
This tool is useful because it allows you to find keywords your rivals might not use yet. Additionally, you can check to see if you’re already ranked highly for a keyword you hadn’t considered.
You can raise that already excellent ranking to a first-page position with a little effort. There are a ton of additional features in the tool. For instance, you can examine your backlinks or those of your competitors.
You can give it a free try and discover its value right away. You can improve your email marketing strategy in the interim and send updated content based on keywords from competitors.
9. Email Marketing With MailChimp
Email marketing has remained the top dog for content marketing.
Your online marketing strategy should include email; MailChimp is the ideal tool. You can use MailChimp to access your dashboard from a desktop and a mobile device. What’s even cooler is that it’s free (up to a certain number of emails sent and several subscribers).
There are many features, but one, in particular, stands out because it enables you to create an email list of subscribers who are genuinely interested in your content. And you can follow them.
Additionally, you can monitor statistics like your typical open and click rates and your typical email subscribe and unsubscribe rates.
10. Trigger Emails And Events With GetResponse
As we just discussed, email marketing brings you the highest ROI of any channel.
For keeping customers, email is also essential. Many businesses ignore the fact that acquiring new clients is much more expensive than retaining existing ones. GetResponse has improved over the past year, putting them one step ahead of other email software providers.
How? Beyond email tools, they provide other services. GetResponse uses automation to launch events or emails in response to recipient actions or the expiration of predetermined periods. This is extremely beneficial because GetResponse offers these features at a reasonable cost.
Other email services are embracing the plans and features of GetResponse because MailChimp also provides marketing automation. Because it accomplishes so many things, this is one of the best email marketing tools.
Additionally, you can use CRM functionality and automate events, both of which will improve your brand. Additionally, content is also promoted when a brand is. But using social share buttons is a fantastic additional strategy for enhancing content. After all, making your content marketing profitable across all platforms is important.
11. Social Share Buttons With MashShare
You probably already know that social share buttons are a must-have in 2023.
MashShare enables you to include attention-grabbing social share buttons that readers won’t be able to miss. Due to the buttons’ resemblance to those on Mashable.com, this plugin attracted attention.
The goal is to increase the number of people sharing your posts because the buttons will encourage them. The friends of those readers will then see their posting and read your content (and hopefully share it, too). There are few features in the free version, but you can add on items to increase your options.
More than 70,000 websites use MashShare, and the WordPress Plugin site has some excellent reviews. When users highlight text on your website, the “Select and Share” feature of MashShare’s add-ons displays share buttons.
There’s also a “Click to Tweet” widget you can add.
Boosting social shares is great, but organic rankings are king. Here’s how to “spy” on competitors to determine how and why they rank so high.
12. Outrank Competitors With Ahrefs
The Ahrefs homepage explains what it’s all about:
Ahrefs helps you learn why your competitors rank so high and what you need to do to outrank them.
Ahrefs allows you to monitor both your own development and that of your rivals. Monitor your website’s mobile ranking, update frequency, location per website, keywords, and other factors.
Before writing a piece of content, it’s ideal for research.
Plan your strategy based on what’s working for your competitors to achieve huge results. Then, after producing and promoting content, use it to gauge its effectiveness.
Do you now have backlinks? How frequently did people share it on social media? As a result of Ahrefs’ daily five billion web page crawls, you can be sure the information is current..
13. Manage Social Media Thanks To HootSuite
It’s great for your business to create and share content on various social media platforms. It does, however, take a lot of time. Due to this, millions of people use HootSuite to schedule social media posts according to their peak engagement times.
With the help of this tool, you can share your best content at the ideal times without having to do so manually. Additionally, HootSuite can be linked to more than 35 different social media sites, including Pinterest.
To ensure you never miss a beat when sharing content online, you can draft posts, schedule them, check your social media calendar, and view your most recent posts from your dashboard. You obviously do not want any spelling mistakes in your social media posts (or your blog). The following resource has a built-in spell checker that handles this issue for you.
14. Correct Spelling and Grammar With Grammarly
Users aren’t going to trust you (or engage with your content) if it has spelling and grammar mistakes, no matter how hard you market your writing.
Additionally, standard spell checkers frequently fail to account for context or check for grammar errors in writing. This is why Grammarly is necessary. Grammarly is great for proofreading your content before you post it, but you won’t be able to catch every writing mistake you might make.
It detects grammar errors like squinting modifiers, improper word choice, and overuse of certain words. Thanks to its seamless integration across desktop and mobile devices and nearly any website (if you install the extension), you can ensure your writing is top-notch no matter where you’re writing.
15. Create Awesome Videos With InVideo
Video marketing needs to be a part of your marketing strategy. This is especially true going into 2023.
Utilizing InVideo, a potent video editing program that makes it simple for anyone to produce stunning marketing videos, is essential to your video strategy.
The tool makes it easy and enjoyable to make fantastic videos you can share on social media and your blog without any experience with video editing.
16. Drive Traffic From Instagram To Your Blog With MobileMonkey
If you’re content marketing, you are probably already leveraging the power of content repurposing.
For instance, your blog posts will create excellent emails and interesting social media content. The only issue is that linking someone from an Instagram post or story to a blog post on your website is typically difficult on Instagram. MobileMonkey’s Instagram DM tools can help with that.
You can direct traffic to your website by auto-replying to DMs. You can include clickable links, stories, and direct messages in your bio. See more strategies for using MobileMonkey to increase traffic here. By enabling CTAs from Instagram to a website link or anywhere else you want to send traffic, MobileMonkey transforms Instagram into a traffic driver.
Simply ask someone to DM you with a campaign keyword in the Instagram story or post caption, and MobileMonkey will send the appropriate content as a follow-up DM. Although this is 100% organic Instagram content marketing, you can use Instagram ads to drive traffic to your website’s content.
Additionally, MobileMonkey’s free version comes with Instagram marketing tools. This is the tool that every marketer needs to make Instagram a direct channel for driving traffic to their content. The next thing is to remember to SEO-optimize your content.
17. Optimize Your WordPress Content With Yoast
Are you looking for an SEO tool that integrates seamlessly with WordPress? Then Yoast may be the answer for you.
Consider Yoast the gold standard checklist to ensure your website complies with the strictest technical SEO requirements.
Additionally, it provides tools for content optimization regarding reader experience and SEO. Yoast’s goal is to assist website owners in increasing search engine traffic. It’s not fun to try to handle SEO alone. Make sure your content is simple to read and locate by using Yoast.
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