Marketing Automation Trends – 7 Anticipated Marketing Automation Trends In 2023
The way businesses approach marketing is changing as a result of marketing automation. Utilize the newest trends and industry best practices to stay ahead. Learn now how to enhance your marketing approach.
Although marketing automation has been around for a while, the industry only began to take shape in the middle of the 2000s. And over the past five years, the market for marketing automation has grown to a staggering $1.65 billion. It’s interesting to note that over 142,000 organizations have used it to manage and evaluate many of their marketing operations.
Automation not only lightens the load on marketers and business owners but also creates room for expansion. Even then, most business owners lack the knowledge to effectively use marketing automation tools to generate leads or grow their companies.
Your company may experience a dramatic improvement after integrating marketing automation software. In light of this, we’ll talk about marketing automation fundamentals and the top trends that can help you grow your company.
What Is The Best Marketing Automation Software?
Marketing automation software refers to tools and technologies designed to streamline and automate various marketing tasks, such as email marketing, social media marketing, lead generation, lead scoring, customer segmentation, and analytics.
The primary goal of marketing automation software is to help businesses improve their efficiency, productivity, and effectiveness in marketing by automating repetitive and time-consuming tasks.
You can only reap these benefits if you integrate the best marketing automation software into your business. And if you don’t know which one to choose, this quick list will ease your confusion.
1. Marketing Automation For Lead Generation
- MailChimp for List Building
- SendinBlue for Email Marketing
- Zoho Desk for Customer Relationships Management
- Adobe Analytics for Lead Analytics
- Woopra for Data Gathering
2. Marketing Automation Tools For Small Businesses
- Hubspot for Sales Automation
- Freshsales for Customer Relationship Management
- Constant Contact for Email Marketing
- Drip for Smart Email Segmenting
3. Marketing Automation For Real Estate
- Spac.io for Capturing New Leads
- Mailparser.io for Email Marketing
- OnceHub.com for Scheduling Appointments
- MeetEdgar for Automating Content Marketing
4. Marketing Automation For Non-Profits
- ActiveCampaign for 1:1 Communications
- Jotform for Creating and organising workflows
- Dotdigital for multi-channel marketing automation
5. B2C Marketing Automation
- Lob for automated direct email
- Zapier for general automation
- SocialPilot for social media automation
- Klaviyo for email and SMS
Biggest Marketing Automation Trends For 2023
Currently a billion-dollar industry, marketing automation isn’t only for companies with a huge budget. Even small companies strapped for resources and time can use marketing automation solutions to meet their business goals.
After discussing the basics, we shall uncover some of the biggest trends in marketing automation that can help your business reach new heights in 2023.
1. Machine Learning And Artificial Intelligence
Because they can automate various marketing tasks, machine learning (ML) and artificial intelligence (AI) are the future of marketing automation. Key marketing activities that depend on ML and AI include segmentation, lead scoring, and behavioural analytics, to name a few.
According to reports, 41% of marketers said incorporating AI into marketing campaigns had improved business performance and revenue. Creating content strategies is now possible thanks to AI and ML, which have recently entered content marketing.
Additionally, they help marketing teams produce content quickly, enabling you to produce individualized content based on the behaviours of potential clients.
2. Mobile Marketing Automation
It would be an understatement to say that mobile users and traffic are massive. According to recent research by Cisco, over 70% of the world’s population, or about 5.7 billion people, will have access to the Internet by 2020. (mobile connectivity).
Every business owner needs to include a mobile marketing strategy in their upcoming campaigns due to the rise in mobile users. Use marketing automation tools like SMS, in-app advertisements, and push notifications to increase your mobile presence.
Marketers should prioritize creating mobile-friendly content. The video should also be the method of choice for distributing the content because it has a high click-through rate, increasing your chances of seeing an increase in conversion.
3. Omnichannel Marketing
Did you know that 90% of people who own multiple devices regularly switch between them, using three to carry out a single task? This is not just what we are saying; a Google study supports the need for ongoing connectivity. These device-switching customer data reveal that audiences interact with brands through various channels.
Although this presents marketers with fantastic opportunities to increase their reach, it also presents a challenge. Audiences want a consistent experience across your brand’s marketing channels, specifically. Because of this, marketing automation experts predict that omnichannel marketing will be one of the biggest trends in 2023.
This marketing automation trend will make creating a seamless experience for your audiences across various social media platforms easier than ever.
4. Social Media Marketing
According to estimates, 4.62 billion people use social media regularly, or 58.4% of the world’s population. These people typically browse social media for 2 hours and 27 minutes. According to the statistics, social media provides both small and large business owners with many growth opportunities.
In fact, according to another study, social media marketing automation helped 80% of marketers generate more leads, while 76% saw positive ROI in a year. The workload of your marketing team can be reduced by using social media marketing automation to automate repetitive tasks like responding to customers and managing a brand account.
LinkedIn has millions of users, so don’t forget to incorporate it into your new digital marketing plan. 39% of business owners intend to implement marketing automation for social media management, according to Ascend2 research.
5. Chatbots And Conversational Marketing
A 24/7 call centre must be maintained to provide customers with prompt assistance. Thanks to technological advances like ML and AI, chatbot conversations now sound less robotic and more human-like. Contrary to traditional marketing, which emphasizes one-way communication, conversational marketing gives consumers the impression that companies are interested in them.
No business owner would want to lose potential customers by sounding formal or cold in text messages. People who visit your website should feel like they are interacting with someone, even though they are not. Adopting conversational marketing is the only way to sound genuine, friendly, or welcoming.
Natural language processing (NLP), used to create conversational responses, is helpful in intelligent chatbots. Natural language processing aids business owners in providing the best experience and content to their audience because it comprehends how people express themselves.
6. Personalised Email Marketing Automation
In 2023, personalizing content is the best way to position yourself for success. We cannot stress this enough. Your target audience should be addressed specifically in both your ads and the emails you send them.
Personalizing emails, like other content, will improve brand-customer interactions and increase customer loyalty. Automation can benefit you in two ways when it comes to email marketing. First, marketing software will be useful in developing profiles of potential customers.
Using those details, you can create emails with content they enjoy and send them to your target market. Or, to gather information about your target audience and send automated emails at the chosen time, you can use a single piece of marketing software.
An all-in-one-software can send emails like:
- Discounts on products or coupons
- Reminders of products abandoned in the shopping cart
- Information about new launches and much more
7. Marketing Funnel-Optimised Content
Another trend in marketing automation that you must adopt if you want to beat out your rivals is the creation of funnel-optimized content. There are many different reasons why a lead enters a marketing funnel. It’s crucial to learn how to nurture your lead down the sales funnel until they become your customer because everyone’s buying habits are different.
Business owners can deliver funnel-optimized content to their leads using automation tools. Set up rules on automation software to nurture leads automatically through the sales funnel rather than wasting hours writing content.
How To Choose The Right Marketing Automation Platform?
There are a few things to consider when selecting a marketing automation platform for your company to make an informed choice. The platform’s price is crucial because some vendors charge exorbitant prices for marketing automation platforms, while others charge reasonable costs.
The size of your business will significantly influence the decision-making process. Small businesses won’t produce thousands of leads in a month, making huge subscriptions unnecessary.
Other factors to consider are as follows:
- CRM integration
- API Access
- User Base and reviews
Marketing Automation Trends For 2023
It will be more crucial than ever to adopt marketing automation in 2023. Or, if you already use marketing automation and have been using it for the past year, it’s time to update your marketing plan to reflect the latest trends.
Keeping up with the most recent automation trends will help your company expand, create long-lasting client relationships, and attract more customers to your online store. The best marketing automation platforms can change the game for businesses, big or small.
p style=”text-align: justify;”>Marketing automation relieves you of all the menial tasks. It propels you to the top of the league by optimising customer rates and nurturing leads until they enter the sales funnel. Therefore, updating your marketing plan is the way to go.
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