Referral Program – Meaning And 10 Ways To Promote Referral Programs

Referral Program – Meaning And 10 Ways To Promote Referral Programs

After developing your referral program, you can’t actually deliver more to the market when you don’t have an effective referral program. This is why many people’s businesses may fail. For any business to grow, it has to have a steady referral program.

Your customer referral program might be an alluring incentive, and the proper tracking configurations on a suggested referral tool have been developed. Your referral program needs to be launched and promoted right away if you want to generate trackable word-of-mouth. So that’s why this article will discuss ways to have an effective referral program.

Ways To Promote An Effective Referral Program

A referral program can be a powerful marketing tool to grow your business by leveraging your existing customer base to refer new customers. Here are some ways to promote an effective referral program:

1. Use Email Marketing To Promote Your Program

One of the best ways to communicate with your customers is via email. It is straightforward, individualized, and simple to customize to send any message, including promotions for referral programs. Introduce a new referral program or remind customers of an existing one with the help of a well-crafted email campaign.

A few days after a customer makes a purchase, Casper, a well-known bed-in-a-box company, will email them a “Give $50, Get $50” referral promotion.

2. Share Reviews As Social Proof

Why not use a real customer’s experience to promote a referral program rather than writing copy? Customer endorsements and reviews contribute to the social proof of your brand. Social proof is particularly effective when a potential referral program participant needs some prodding.

They might be reading your referral flyer or visiting your referral landing page. The fact that so many people are praising your company might be the final push they require to sign up. A clickable banner with an invitation to join your referral program can also be inserted into email signatures as an alternative.

3. Promote Your Program On Organic Social

Social media posts are a quick way to inform your audience about your referral program and attract new viewers. How can a referral program be marketed online? Shorten the copy, hint at the reward offered, and use a compelling image as the lead. Invite the share next and include a link to the referral program page.

Stagger your posts to avoid overwhelming your followers while posting frequently enough to keep your program top-of-mind. Also, make sure to change up your copy and images from post to post.

4. Add Social Share Buttons

For your devoted customers, social share buttons make the process of referring others much simpler and faster. Customers can pick their preferred platform and start the referral process with a button rather than copying and pasting a referral link from one page to another.

This method of sharing has the added benefit of simultaneously advertising your referral program to all of a customer’s followers (who become more likely to both purchase and share your brand themselves).

5. Feature Referral Programs On Your Homepage

Referral programs are meant to be shared, not kept a closely guarded secret. And your homepage is one of the best places to advertise your referral program. All of your visitors can easily find the referral program front and centre with the help of a feature banner or image. For instance, Merrell, a business known for its high-performance hiking boots, continuously displays a banner advertising its referral program in its home page’s footer and site bar.

6. Create A Referral Landing Page

Each referral program ought to have a separate landing page. The page advertises the referral program and compiles all the crucial program details in one location. The mechanics of referrals, program rewards and benefits, and any other specifics should all be explained. For instance, the referral program page for Morning Brew is very clear. Subscribers are directed to a page with more details, pictures of the rewards, and instructions on referring others by clicking the referral link (in every newsletter).

7. Promote In Post-purchase Messaging

Immediately following a purchase, your customers are typically the happiest and most engaged with your brand. Promote your referral program to take advantage of this post-purchase high. For instance, if you’re already sending a confirmation or thank you email, these are the ideal places to include an invitation to a referral program.

The same is true of the thank you page that appears after a customer makes a purchase; this is an excellent place to ask them to spread the word. Therefore, your customers have the choice to develop a rewarding relationship with your brand rather than simply ending the conversation.

8. Include The Program On Customer Pages

Your customers might occasionally spend much time on their user account pages (i.e., SaaS companies and platforms). It is, therefore, the ideal location to advertise your referral program. Customers will be more likely to sign up if an alluring referral program promotion is displayed to them each time they log in.

All you need to add is a friendly reminder with a referral code or social share buttons if you are already a referral program participant.

9. Add Referral Promotions On Your High-traffic Web Pages

Every website is unique, but they all typically contain a few important pages that get the most clicks: the home page, the about page, the contact page, the blog page, and the checkout or conversion page.

Maximize these views by spreading the word about your referral program. It doesn’t have to be above the fold or take up a lot of room. A compelling headline and call to action may sufficiently pique a visitor’s curiosity.

10. Place A Referral Message In Your Email Signature

A personalized signature is already present at the bottom of most business emails. Why not also include a referral promotion?

A link to your referral program is especially helpful for those who frequently email customers, like customer support or sales. Email signatures are a simple, set-it-and-forget-it tactic that isn’t overly aggressive and directs customers to the details of your referral program.