Maintaining A Consistent Brand Voice – How To Maintain A Consistent Brand Voice on Social Media In 11 Ways
With the proliferation of different social media platforms, companies must maintain a consistent brand voice across all channels.
This helps establish a strong brand identity and enables companies to effectively engage and inform their audiences. In this article, some experts give tips on maintaining a consistent brand voice on Social Media.
How To Maintain A Consistent Brand Voice on Social Media
Maintaining a consistent brand voice on social media is important because it helps to build brand recognition and trust with your audience. Here are some tips to help you maintain a consistent brand voice on social media:
1. Hire One Team to Do It All
“Companies looking to keep their social media content consistent should consider hiring one central team to handle various accounts and engagement opportunities.
A social media team meets weekly to coordinate their content and marketing plan. Since creating a stand-alone social media team, we’ve had a much easier time keeping our content on brand.
2. Pair New Content Creators With Mentors
“Style manuals and examples can be written, but in my opinion, nothing can replace actual mentoring.
Until a new content creator can demonstrate a consistent track record and understanding, they should have a mentor the company trusts to review their content before it is published and actively provide candid feedback.
3. Create A Social Media Strategy
“Consistency is important when creating social media content. Companies should have a plan that specifies the messaging, visuals, and tone of voice employed across all social media platforms.
Regardless of which team member is in charge of your social media, this will ensure that all content is authentic and on-brand for any audience.
4. Maintain And Stick To A Content Calendar
“You must regularly update your content calendar to keep your social media posts on brand. Maintaining a schedule and posting on time is crucial when managing a social media campaign for your company. Only if you have a well-planned content calendar can this occur.
However, having one alone won’t yield the best results; you must adhere to it religiously.
5. Educate Your Team About The Brand
“Make sure that your team is familiar with the persona and everything the brand stands for as one piece of advice for businesses looking to keep their social media content on brand. If they are unfamiliar with the brand themselves, it will be impossible for them to maintain their messages in accordance with the brand guidelines.
Therefore, educating your team will enable you to succeed. Jared Atchison from WPForms
6. Choose A Consistent Color Palette
“Use a consistent colour scheme and logo across all your social media platforms if you want to keep your content consistent with your brand. If you use different images or colours for each account, your followers might not recognize your brand if you appear on another social media platform.
7. Craft A Content Mission Statement
“A great tool for your arsenal is a content mission statement. Usually, it’s a sentence that outlines your target audience, what you want them to gain from your content, and why they should come to you for this information instead of somebody else.
Measuring your social media content against this mission statement will help ensure a consistent point of view across all platforms.”
8. Use Consistent Keywords
“Put consistent keywords in your message. Consider the benefits your product or service provides customers, such as speed or relaxation. List about ten evocative phrases that best capture the hallmarks of your good or service.
Then, use them as a blueprint to develop messaging that highlights these aspects in your output, including press releases, social media posts, and visual components.
9. Create A Thorough Brand Style Guide
“Creating a clear and concise brand style guide is one suggestion for businesses looking to keep their social media content consistent with their brand.
This should contain details about the brand’s messaging, visual style, and overarching content strategy. All team members producing content for social media platforms can use this manual as a reference to ensure everything is consistent.
10. Use A Social Media Scheduling Tool
“The one piece of advice I can give is to get a social media tool that allows you to manage all your posts from a single dashboard.
In this manner, you can schedule it all at once to maintain consistency and view it all simultaneously to ensure it conveys the desired message. It also helps to rotate posts across various social media pages to avoid repeating posts on the same platform.
11. Publish ‘Hero Content
“Generating ‘hero content’ would be a good starting point. This indicates that you can take this single piece of content, dissect it, and distribute it through various social media platforms.
This technique will assist you in establishing consistency across your channels, connecting them back to one another, increasing engagement, and more.
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